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If your brand is visible it gains consideration. Your brand will show commitment. Brand equity gives reason to book through you and creates a positive mindset. .
All games have rules. If you dont stick by the principles you're not going to win. Whether there are 20 players, or 2 players you still need to abide by the rules of this sport. This is just like your pest control business. Think of systems the same.
You must abide by the systems you need in your work area. I'm a disciplinarian for having systems in place. You need to have a process that's employed as a delivery mechanism for providing the service to your clients. Familiarise yourself with a good business system and adhere to it. .
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When playing a game, you must be on top of your own match to continue winning. Just because you win once, doesnt mean you will stay on the top. You need to continue to work in your game moves. Think what you're recommending to your clients. Consider in the merchandise you are using.
If the clients see you love your job, it is going to win you points. This applies to both the office staff and technicians. When employing additional staff just bear in mind that everyone has their own unique personality and a way of dealing with clients. Special attention is required by some clients. Train your employees how to handle the customers that are special.
I would rather say special customer instead of a client. I'll be honest in saying 99% of our difficult clients have turned into our best customers because we implemented special attention. Most of the time they're only difficult because there's been a communication problem or else they dont understand that the treatment.
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A customer can be avoided with a fantastic system in place. .
Thinking beyond the sport is more than just a business clich. Laguna Pest Control has managed to construct a brand equity due to thinking away from the game. Know your game. Know the rules and know great post to read how to play it. Remember every match is different, every game needs to be played differently and has a different set of rules.
Laguna Pest Control has made moves in the sport to win in Noosa. Our players are different to players in Sydney. Our rules and how we play the sport may not apply to someone starting up a pest control business in Melbourne. Let me give you an example:.
Noosa is built on tourism. For us to win the match I had to aim the tourism industry. I learnt it, breathed it and became a part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend every tourism networking event on a weekly and monthly basis.
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I take hotel managers out for a drink. I must know them on a personal level and became their friends. For us to win the game in Noosa we had to understand the community. This is really where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we've got ant and bee mascots for xmas paradesour automobiles stand out in the audience and our work tops talk for themselves.
There will be another pest control business that can come along and sometimes even do something better than you. Bear in mind, dont think of this as a threat but much more as a challenge. Another match. Competition is great. Competitors provide you with the chance to improve your business. They are doing you a favor.
Enjoy it and maintain loving what click for more info you do. It is also important to remember your opponents are not your enemies. Help each other out. You need one another to continue improving the industry. We are all in this match for exactly the same reason. If youre good at what you are doing, passionate in your job and have a few tactical game moves, you are on a winning streak! .
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