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If your brand is visible it gains consideration. Your brand will reveal commitment. Brand equity gives reason to book and produces a positive mindset. .

All games have rules. If you dont abide by the principles you're not going to win. Whether there are two players, or even 20 players you still need to abide by the rules of the game. This is the same as your control business. Think of systems exactly the same as rules.

You must abide by the systems you have in your work area. I am a strict disciplinarian for having systems in place. You need to have a procedure that's used as a delivery mechanism for providing the service. Familiarise yourself with a fantastic business system and adhere to it. .

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When playing a match, you must be on top of your own match to continue winning. Just because you win once, doesnt mean you will stay on top. You need to continue to be effective in your game moves. Think what you're recommending to your customers. Consider in the merchandise you are using.

If the customers see you love your work, it is going to win you additional points. This applies to both office staff and technicians. When employing additional staff just bear in mind that everyone has their own unique personality and also a way of dealing with clients. Particular attention is required by some clients. Train your employees how to handle the clients that are particular.

I would prefer to say client instead of a client that is challenging. I'll be honest in saying 99% of our difficult clients have turned into our best customers because we applied special attention. The majority of the time they're only difficult since there has been a communication problem or they dont understand the treatment.

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A challenging customer can be averted with a good system in place. .

Thinking beyond the game is more than just a business clich. Laguna Pest Control has managed to construct a good brand equity due to thinking outside the game. Know your sport. Know the rules and know how to play with it. Remember each game is different, each game needs to be played differently and has a different set of rules.

Laguna Pest Control has made moves in the game to win in Noosa. Our players are somewhat different to gamers in Sydney. Our rules and how we play with the sport might not apply to someone starting up a pest control business in Melbourne. Allow me to give you an example:.

Noosa is built on tourism. For us to win the game I needed to target the tourism industry. I learnt it, breathed it and became part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend each tourism networking event on a weekly and monthly basis.

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I take hotel managers out for a drink. I must know them on a personal level and became their friends. For us to win the match in Noosa we had to understand the community. This is where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we've got ant and bee mascots for paradesour vehicles stand out from the crowd and our work tops talk for themselves.

There will always be another pest control business that can come along and at times even do something better than you. Bear in mind, dont think about this as a hazard but much more as a challenge. Another match. Competition is excellent. Competitors give you the chance to boost your business. They're doing you a favour.

Enjoy it and maintain loving what you're doing. It is also important to keep in mind your competitors are not your enemies. Help each other out. You need each other to continue improving this industry. We are in this match for exactly the exact same reason. If youre good at everything you are doing, passionate about your job and also have a few strategic game moves, you are on a winning streak! .

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Termitrust might not be the most significant and we're not the slightest, but we are totally committed to being a pest control company you can trust.

We are proud that tens of thousands of Australian homeowners rely on Termitrust for their termite and pest control needs.  Many of our new customers come from word of mouth.