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If your brand is observable it gains consideration. Your brand will reveal commitment. Brand equity gives reason to book and creates a positive mindset. .

All games have rules. If you dont abide by the rules you are not going to win. Whether there are 20 players, or even two players you still need to abide by the rules of the sport. This is the same as your pest control business. Think of systems the same.

You have to abide by the systems you have in your work place. I am a disciplinarian for having systems in place. You need to have a process that's employed as a delivery mechanism for providing the support to your customers. Familiarise yourself with a good business system and adhere to it. .

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When playing a match, you must be on top of your own match to continue winning. Just because you win once, doesnt mean you'll stay on the top. You need to continue to work in your game moves. Think what you are recommending to your clients. Believe in the merchandise you are using.

When the clients see you love your work, it will win you extra points. This applies to both the office employees and technicians. When employing extra staff just bear in mind that everyone has their own unique personality and a way of dealing with customers. Some customers require particular care. Train your employees how to handle the customers that are special.

I would rather say client instead of a challenging customer. I will be honest in saying 99% of our hard customers have turned into our very best customers because we implemented special care. The majority of the time they are only difficult since there's been a communication problem or else they dont understand that the treatment.

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A customer can be averted with a fantastic system in place. .

Thinking beyond the game is more than just a business clich. Laguna Pest Control has managed to construct a good brand equity due to thinking outside website link the game. Know your game. Know the principles and know how to play it. Remember each game is different, every game needs to be played differently and has a different set of principles.

Laguna Pest Control has made moves in the sport to win in Noosa. Our players are somewhat different to players in Sydney. Our rules and the way we play the sport might not apply to someone starting up a pest control business in Melbourne. Let me give you an example:.

Noosa is built on tourism. For us to win the match I needed to target the tourism industry. I learnt it, breathed it and became a part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend each tourism networking event on a weekly and monthly basis.

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I take resort managers out to get a drink. I got to know them on a personal level and eventually become their friends. For us to win the game in Noosa we needed to understand the local community. This is really where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we have ant and bee mascots for xmas parades, our vehicles stand out in the audience and our work tops speak for themselves.

There will always be another pest control business that will come along and at times even do something better than you. Remember, dont think about this as a hazard but much more as a challenge. Another game. Competition is excellent. Competitors give you the chance to improve your business. They're doing you a favor.

Enjoy it and keep loving what you're doing. It is important to keep in mind your opponents are not your enemies. Help each other out. You need each other to continue improving this industry. We are in this game for exactly the same anonymous reason. If youre good at what you are doing, passionate in your work and have a few strategic game motions, you're on a winning streak! .

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To get a no pressure quote and free advice please call us, fill out the Make an Enquiry form or contact your local Termitrust Service Centre.

Termitrust may not be the biggest and we're not the slightest, but we are committed to being a pest control company that you can trust.

We're proud that tens of thousands of Australian homeowners rely on Termitrust due to their termite and pest control needs.  Many of our new clients come from word of mouth.